Description
Discounting kills galleries faster than anything else. This protocol ends it forever. “€50K+ Pricing Mastery Protocol” is the exact framework used by top contemporary dealers to price emerging works at €12K–€150K and mid-career pieces at €200K–€1M+ with zero pushback. You get the 5-tier pricing ladder, scarcity scripts, comparable-sales matrix, and psychological anchoring system that makes collectors thank you for the price instead of negotiating.
Format:
• Video Masterclasses: Price psychology, ladder construction, comparable stacking
• Live Pricing Workshops: Price your entire inventory together in real time
• Inspirational Audio Clips: Dealers on “the day I raised prices 180 % and sold out in 11 days”
Duration: 4 Weeks – 3 sessions/week (25–40 min)
What You’ll Learn:
• Build a price ladder that justifies €15K for an unknown artist
• Use scarcity and editioning that doubles perceived value overnight
• Present €100K+ works so collectors feel privileged, not pressured
• Stop discounting permanently and still sell faster
Target Audience: Galleries tired of “can you do better on price?”
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