Description
Average galleries sell 20–35 % at an opening. Our members sell 80–100 % before the wine runs out. “Sell-Out Exhibition Blueprint” is the complete 12-week pre-show system: themed exhibition formulas that collectors love, pre-sale VIP sequences, timed scarcity releases, opening-night flow that converts browsers into buyers, and follow-up that closes the last 15 % within 72 hours.
Format:
• Video Masterclasses: Theme selection, wall layout psychology, invitation tiers
• Live Exhibition Builds: Plan your next sell-out show together
• Inspirational Audio Clips: Dealers on “the opening where every red dot was gone by 9 p.m.”
Duration: 6 Weeks – 4 sessions/week (40–60 min)
What You’ll Learn:
• Choose themes that pre-sell themselves
• Create waiting lists before you even hang the work
• Run an opening night that feels exclusive and still sells everything
• Turn one exhibition into €150K–€800K in 10 days
Target Audience: Galleries doing shows that “went okay” instead of sold out
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