Description
Most galleries lose money at fairs. Our members make €300K–€2M profit per event—or skip them entirely. “Profitable Art-Fair Formula” shows you which fairs actually work in 2025–2027, booth layouts that sell, pre-fair marketing that fills waiting lists, VIP-day scripts that close 70 % on-site, and the exact math to know when to say no.
Format:
• Video Masterclasses: Fair vetting scorecard, booth psychology, VIP sequences
• Live Fair Planning: Build your next (or final) profitable fair together
• Inspirational Audio Clips: Dealers on “the Basel where I made €1.8M and never want to do another fair”
Duration: 9 Weeks – 5 sessions/week (40–65 min)
What You’ll Learn:
• Choose (or reject) fairs using hard profit math
• Design a booth that sells 85 %+ of inventory
• Pre-sell half your stand before the doors open
• Turn one fair into a year-changing payday
Target Audience: Galleries bleeding money on fairs that “build brand”
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